Introducing our new Clinical & Care Strategy
- Updates
Our Clinical & Care Strategy, launched on 1 April 2026, outlines how we will develop and improve our new organisation over the next five years.
Created in partnership with colleagues and patients, the strategy outlines our new mission and values, our new priority service areas, and how we will make changes to improve the lives of our service users.
Our Chief Medical Officer, Caroline Kavanagh, and Chief Nursing and Allied Health Professionals (AHP) Officer, Kate Howard, said:
“This is an ambitious blueprint to drive change in the way we deliver and support clinical and care services and enable our staff to better meet the needs of our communities…
“The people we serve have given us clear feedback that they want to lead happy, fulfilled lives in touch with their families, friends and communities. They cherish their independence and prefer to live at home or in the community with support and want us to work with other organisations to enable this to be a reality.”
Our vision
"Delivering great health and care services in our local communities"
Our values
Our four priority service areas
Best start in life
- Ensure all children are school-ready by age 5.
- Early identification and intervention for children experiencing trauma, abuse, neglect, or other forms of adverse childhood experience.
- Improve neighbourhood support for parents, carers, and teachers.
Neighbourhood care
- Improve support for patients with frailty and multiple long-term conditions, including holistic care plans that consider physical, mental health and social care needs.
- Delivering exemplary end-of-life care and supporting more people to die in their preferred place.
Support for children and young people with complex needs
- Create regional centres of excellence for neurodevelopmental diagnosis and assessment (autism and ADHD), and children with neurodisabilities like cerebral palsy, epilepsy, brain injuries and other neurological conditions.
Unscheduled care
- Use technology to increase our hospital at home and virtual ward provisions.
- Create a multi-agency hub in each geography combining NHS 111, out-of-hours GP, ambulance service, mental health crisis and social care coordination to prevent unnecessary acute admissions.
We selected these four priority areas to make the biggest impact to our local communities. Up to 22% of families in the area we serve are in the low-income bracket and there are areas within our geography that are among the most deprived in England. Adults living in deprived areas are up to 2.3 times more likely to be living with multiple long-term conditions. Additionally, Norfolk has a higher-than-average elderly population: 25% of the population is elderly, compared to the national average of 18%.
If you’d like to find out more about our Clinical and Care Strategy, come along to one of our upcoming board meetings.
